TikTok and Cameo are teaming up to make it easier for TikTok users to request personalized videos. The two companies announced a new integration that makes Cameo accessible directly from TikTok for creators and fans. 

With the update, TikTok creators can add Cameo links directly to their videos and viewers can request a personalized clip without leaving the TikTok app. Creators who aren't currently on Cameo can also sign up for the service without having to onboard through Cameo. 

Up to now, Cameo has been known for its personalized videos from celebrities, but TikTok stars are "among the fastest-growing talent segments" on the app, according to the company. The new integration should make it easier for those creators to reach fans and promote their presence on Cameo.

It's not surprising that Cameo would see TikTok creators as a potentially large untapped audience for its service. It's not as clear what TikTok is getting out of the arrangement. The company could have created its own Cameo-style feature for personalized shoutouts. The app already has several features that allow fans to interact with creators, including by sending virtual gifts in livestreams. Cameo didn't immediately respond to questions about whether TikTok gets a cut of the transactions made via its app or if there are differences in pricing structure between the two apps.

This article originally appeared on Engadget at https://www.engadget.com/social-media/tiktok-adds-in-app-cameo-integration-for-creators-195411895.html?src=rss

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The latest iteration of Meta's smart glasses has arrived and, as rumored, they are more customizable, particularly for people who need prescription lenses. Meta and Ray-Ban parent company EssilorLuxottica revealed two new styles of frames: the Ray-Ban Meta Blayzer Optics and Scriber Optics, which will start at $499 a pair. 

The latest glasses are still considered to be part of the "Gen 2" Ray-Ban Meta glasses, but they do come with a few upgrades that make it easier to get a personalized fit. According to EssilorLuxottica, both styles have somewhat slimmer frames, swappable nosepads and adjustable temple tips so wearers can get a better fit. And, as the "optics" branding implies, the new frame styles are also compatible with a wider variety of prescription lenses, including progressive lenses and transition lenses. 

The Blayzer style frames are more square, similar to the existing Wayfarer glasses, while the Scriber version is a little more rounded, like the "Headliner" style frames. Both come in a variety of colors including some translucent styles and are available now for pre-order on Meta's website and will be on sale April 14. The "optics" lineup will also be sold at more physical retail stores, including LensCrafters, Sunglass Hut, Salmoiraghi & Viganò, Apollo, Grand Vision Optical, Vision Express and other locations that are part of EssilorLuxottica's distribution network.

EssilorLuxottica

The new lineup of glasses is also more expensive, with a starting price of $499, compared with Meta's standard Wayfarer Gen 2 model, which starts at $379. That price doesn't include prescription lenses either, which can easily run $200-$300 or more, depending on your setup. 

One benefit of that investment, though, is that Meta has consistently added new features to its smart glasses. And with the latest frames, the company is bringing some additional capabilities to all users. These include new translation support for Japanese, Mandarin and Arabic; as well as Meta AI-enabled food and nutrition tracking. Meta AI can also summarize longer message threads rather than simply reciting a long string of messages in a given chat.

This article originally appeared on Engadget at https://www.engadget.com/wearables/the-latest-ray-ban-meta-smart-glasses-are-more-customizable-and-expensive-130000553.html?src=rss

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Meta is testing a new subscription service for Instagram that offers users "exclusive" features like the ability to post Stories for longer than 24 hours. Screenshots promoting "Instagram Plus" have been spotted by users in the Philippines and Mexico in recent days. 

According to screenshots shared by social media consultant Matt Navarra, a subscription to Instagram Plus comes with a number of Story-focused features not otherwise available to Instagram users. This includes the ability to create multiple "audiences" for Stories posts, see info about who has rewatched your Story, search the list of people who have viewed your Story, preview Stories posts, extend Stories longer than 24 hours and create  "spotlight" Stories. It also mentions something called “super hearts” for reacting to Stories.

A spokesperson for Meta confirmed the test to Engadget, saying that Instagram Plus is currently available in “a few countries,” but didn’t say which. A dedicated help page on Meta's website says that this feature is not available to everyone right now.”  The spokesperson confirmed the feature list shown below, and added that “preview” would allow people to see some of another user’s Story without “showing up as a viewer” and that Stories posts could be extended for an additional 24 hours. “Our hope from these tests is to understand what’s most valuable to people in a premium feature set,” the spokesperson said.

Threads

It seems that early versions of the service are priced fairly cheaply, with the prices in the Philippines landing at 65 PHP (about $1.07 in USD) a month and in Mexico at $39 MXN (about $2.15 in USD) a month. Meta is also offering prospective users a free one-month trial of the service.

The idea seems to be closely modeled after Snapchat+, which also offers bonus features to the app's power users. Launched in 2022, the service has racked up more millions of subscribers and has become a significant driver of non-advertising revenue for the company.

Now, Meta is looking to boost its subscription revenue too. The company said earlier this year it would test new types of subscriptions, including those focused on AI features. Elsewhere, Meta has also been pushing its Meta Verified subscriptions more aggressively. Over the last several weeks, I've repeatedly seen promotions for discounted Meta Verified plans with an initial one-month trial starting at $1 (the cheapest Meta Verified plans typically start at $14.99/month). The company has also recently tested link-sharing features in Instagram captions for subscribers and limits on link-sharing on Facebook for non-subscribers. 

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features-181215180.html?src=rss

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