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"At this rate, why make game art at all?": Nvidia DLSS 5 demands a sale damaging and stock tanking fightback, argues New Blood boss

Players and developers should boycott Nvidia's AI-stuffed DLSS 5 tech, with hopes that it'll force the compny to "think about going back to giving us what we want". That's the appeal being made by Dave Oshry, CEO of indie studio New Blood Interactive, who's been asked for his take on the neural rendering gubbins Nvidia exec Jensen Huang's recently been adopting a multitude of tones as he's tried to convince critis that they've just got it all wrong.

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"I can see where they’re coming from, because I don’t love AI slop myself": Nvidia boss plays DLSS 5 good cop after criticism

Nvidia CEO Jensen Huang has decided to try something a bit different in his latest defense of the company's recently revealed DLSS 5 neural rendering tech. No longer does he throw cold coffee in the faces of critics and bellow 'you're dead wrong, and you better give me something on this guy or you're toast'. Instead, he sits on the desk like a teacher playing it casual - saying that he understands where critics are coming from, but still insisting that the tech's benign.

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